◎ BRAND STRATEGY ✤ BRAND DESIGN 〰 BRAND VOICE ✷ BRAND EXPERIENCE ✦ CREATIVE DIRECTION ✺ ART DIRECTION
◎ BRAND STRATEGY ✤ BRAND DESIGN 〰 BRAND VOICE ✷ BRAND EXPERIENCE ✦ CREATIVE DIRECTION ✺ ART DIRECTION
About
I’m an internationally recognized Mexican Creative Director and Brand Developer with 14 years of experience specializing in branding, identity, creative direction, and brand innovation. My work combines strategic thinking, creative judgment, and a strong understanding of how brands can build meaningful and relevant connections with people.
Throughout my career, I have collaborated with multidisciplinary teams on a global scale, developing brand strategies, creative concepts, identities, and design systems for leading brands across different industries and markets. My experience spans strategic and creative workshops, design sprints, client engagements, brand development, and the translation of strategy into visual, verbal, and experiential expressions across multiple touchpoints.
I believe in strategic design as a discipline that brings together knowledge, analysis, creativity, and purpose. I am particularly interested in the space where strategy and creativity meet—helping brands define what they stand for and turning that thinking into distinctive ideas, systems, and experiences.
My work has received international recognition through distinctions including a Cannes Lions Industry Craft Shortlist, CLAP International Design Awards and a! Diseño Awards, and I have also served as a jury member for the Best Branding Awards Mexico.
Beyond my professional practice, I have a strong interest in music, art, culture, and innovation—references that continuously inform the way I observe, think, and approach creative work.
Experience
Grit Marketing Studio
Brand Development Director
Mexico
2023 - Current
Leading the growth and development of brands by defining creative vision, setting strategic priorities, and building the conditions for strong, scalable brand systems. Oversees multidisciplinary teams, steers project direction, elevates the quality of thinking and execution, and helps translate business challenges into clear brand opportunities that generate relevance, differentiation, and sustained impact.
MBLM | Landor & Fitch | BBS Brands
Independent Sr. Brand Designer & Consultant
Mexico, NYC
2020-2023
Independent senior brand designer and consultant for MBLM Mexico, MBLM NYC, Landor & Fitch and BBS Brands, developing brand identity, and brand experience projects for clients across diverse industries and business contexts. Responsible for driving projects from strategic diagnosis and concept development to design execution and implementation, providing creative-strategic thinking, visual and verbal identity development, client workshops, presentations, decision-making, and cross-functional collaboration to deliver distinctive, relevant, and impactful brand solutions.
Landor Associates
Brand Designer
Mexico, NYC, Chicago
2017-2020
Member of the creative team in the brand identity development area. Led, in collaboration with Mexico, NYC and Chicago Creative Direction, projects with local and international scope, contributing creative-strategic thinking, multidisciplinary collaboration, team and workstream management, coordination with other offices across the global network, kickoffs, brand audits, client presentations, decision-making, and a broad vision and understanding of branding projects on a global scale.
Concept Experts
Graphic Designer
Mexico
2014-2017
Responsible for the development of corporate identity projects, graphic identity systems, and brand communication systems for private companies, NGOs,
and government agencies, from strategic understanding, conceptualization, and creative exploration to the definition of graphic territories, execution, and guideline development across different communication pieces and formats, in both analog and digital media. Presented projects to clients and provided ongoing guidance and support for implementation.
Alianza Empresarial
Graphic Designer
Mexico
2012-2014
Member of the creative team, responsible for brand identity and content management for clients across various industries, including manufacturing, restaurant, and entertainment.
Clients
Accenture
Alibaba Cloud
Alsea
BP
Banco Azteca
Cinépolis
Citibanamex
Coca-Cola / Arca
Emids
Grifols
GP
Grupo Delta
Grupo Posadas
Grupo Salinas
Grupo Martí
Homesight
Interjet
Intel
Mobility ADO
Pepsico
Tec de Monterrey
Unilever
Universidad de la Libertad
Waltmart
Awards & Recognition
Cannes Lions International Festival of Creativity | Shortlist
Still Shaking · Industry Craft Lions · 2018
Landor Associates México
CLAP International Design Awards | International Selection to the Best Graphic Brand
Sin Razón · Graphic Brand Development · 2016
Concept Experts
CLAP International Design Awards | International Selection to the Best Graphic Brand
Nox · Graphic Brand Development · 2016
Concept Experts
CLAP International Design Awards | International Selection to the Best Graphic Brand
Klever · Graphic Brand Development · 2015
Concept Experts
Premios a! Diseño | Silver Mention
IIIO · Corporate Identity · 2016
Concept Experts
Behance | Appreciation Award
Best Brand Design Portfolio — Querétaro · 2015
Independent
Behance | Appreciation Award
Best Brand Design Portfolio — Querétaro · 2015
Independent
Jury Member
Best Branding Awards México 2025
Official Jury Member
Best Branding Awards México 2026
Official Jury Member